Responsible gambling

Last updated: 14 October 2026

Betting should be fun, never a way to make money, pay debts or escape problems. Most people gamble without harm, but for some it can become a problem. This page explains what you can do at the shop, the tools that apply to online accounts, the signs to watch for, and where to get free, confidential help.

1.18+ only

Gambling by anyone under 18 is prohibited. The manager may ask to see an identity document and will refuse a bet if you cannot show that you are at least 18. If you are under 18 you must not bet at Live355. Never buy a ticket for, or give a ticket to, a person under 18.

Parents and carers can use device-level filters and parental-control software to block gambling sites on devices used by children.

2.At the shop

At the counter you stay in control of what you spend. The shop helps you in these ways:

  • The shop can refuse a bet. A manager may refuse a bet or a customer, in particular if the manager believes that play may be harmful.
  • You can ask the shop to refuse your bets. Tell the manager that you want to stop. This is self-exclusion by request at the shop: you ask in person, and the shop refuses your bets.
  • Because tickets are anonymous, a shop can refuse you only if it knows who you are. Please ask in person, and consider also asking a family member or friend to support you and using the sources of help below.
  • Decide before you go. Decide how much you will spend before you enter the shop, take only that amount, and stop when it is gone.
  • Keep your tickets so that you can add up what you have played. Remember that a ticket is like cash and cannot be replaced if lost.

You can also ask the manager or us for help. You can reach us at [email protected].

3.Tools for online accounts

These account-based tools apply to online player accounts (they are not available for anonymous bets at the counter):

  • Deposit limits. Set the most you can add to your account each day, week or month.
  • Loss limit. Set the most you can lose over 30 days. A bet that would take you over your limit is refused.
  • Reality checks. Get a regular reminder of how long you have been playing.
  • Time-out breaks. Take a short break from betting. It cannot be ended early, and while it runs you cannot bet or add funds.
  • Self-exclusion. Stop betting for a longer period. It starts immediately, cannot be ended early, even by our team, and you cannot bet or add funds while it lasts. You can still log in and withdraw your balance.

How limit changes work. Lowering a limit, or setting a new one, takes effect immediately. Raising or removing a limit takes effect only after 24 hours, so a bad moment cannot undo your decision.

4.Tips for safer play

  • Only bet money you can afford to lose. Never use money for rent, bills, food or debts.
  • Decide how much time and money you will spend before you start, and stick to it.
  • Never chase losses. Losing is part of betting; trying to win it back usually makes it worse.
  • Do not bet when you are upset, angry, stressed, tired or have been drinking.
  • Take regular breaks and keep other interests and friendships going.
  • Do not borrow money to gamble.
  • Keep track of what you spend, for example by keeping your tickets.

5.Warning signs

Gambling may be becoming a problem if you:

  • spend more time or money on betting than you planned;
  • bet to win back what you lost, or bet larger amounts to feel the same excitement;
  • think about betting all the time, or feel restless or irritable when you try to cut down;
  • borrow money, sell things or miss bills to fund betting;
  • hide or lie about how much you gamble;
  • neglect work, study, family or friends because of betting;
  • feel guilty, anxious or low about your gambling.

6.A quick self-check

Answer these honestly. If you answer yes to even one or two, consider setting a limit for yourself or taking a break; more than that, please talk to someone.

  • Do you often bet for longer than you meant to?
  • Do you bet more than you can afford to lose?
  • Have you tried to cut down or stop and found it hard?
  • Do you go back to win back money you lost?
  • Have you borrowed money or sold something to bet?
  • Has betting caused arguments, stress or money problems for you or your family?
  • Do you feel bad or ashamed about your betting?
  • Do you bet to escape worries or to feel better?

7.Where to get help

You are not alone and help is free and confidential. You can start by talking to someone you trust, or your shop manager.

  • Gambling Therapy: free, confidential advice and support in many languages, online: gamblingtherapy.org.
  • Gamblers Anonymous: meetings and support groups for people who want to stop gambling: gamblersanonymous.org.
  • Your doctor or a mental-health professional, or the local health service, if gambling is affecting your wellbeing.

If you feel that you are in danger or in crisis, contact the local emergency services straight away.

8.What we do

We stop underage gambling, we let shops refuse bets and act on customers’ requests to be refused, and we provide the account-based tools above on online accounts if they are switched on. We may also ask a customer to take a break if we believe that play is becoming harmful. Our Terms and Conditions set out how this works.